Our social media calendar includes 365 days of social media post ideas that any brand can use!
Did you know that over 75% of Americans use a form of social media? Social media is a great way to share your life with your friends and family. It’s also a great marketing tool for businesses! In fact, it might be one of the best. More and more businesses are turning to social media as a means to drive traffic to their websites, develop a community around their brand, and convert followers into customers. Large companies hire ‘Social Media Marketers’ to carry out their social media marketing strategies and manage their online accounts. Marketing experts understand the power of platforms such as Facebook and Instagram and many will develop a custom social media calendar to execute this marketing strategy for their brand.
Welcome to 2020! Social media platforms such as Pinterest, Instagram, and Facebook have developed specific business tools that will allow their users to optimize the platforms for business purposes. Social media advertising, shopping features, and detailed customer insights allow businesses to reach more of their target customers. While some companies may have a large budget that can be spent on hiring a Social Media Marketer or high dollar advertisements, startups and small businesses can still utilize social media to grow their business for virtually free. Use our tips below along with our 2020 Social Media Calendar which includes 365 days of social media post ideas to help develop a winning strategy for your brand!
Here are some tips to help any small business or startup implement a social media strategy for free!
1. Consider Your Target Customer
Once you’ve considered your target customer, decide which platforms make the most sense for your brand. Research the best platforms to use for your niche. For example, if you’re a recipe blog, Pinterest may be a great platform for you to post photos of your recipes and include a link to your blog. If you’re targeting a younger generation, Instagram and Tik Tok might be great, while Facebook might not be.
2. Check out the Competition
See what other brands that are similar to yours are doing on social media. Don’t aim to copy them, but take note of the kinds of content they are posting and whether it’s reaching the targeted customer or not.
3. Develop a Plan
Consistency is key! Consistently engage with your customers and potential customers.
4. Post Great Content
Your content should be relevant to your business, meaningful to your customers, and true to your brand. Avoid “selling” too much on social media. This is an opportunity to connect and build a relationship with your potential customers. If they like you, they’ll probably eventually buy from you.
5. Use your Insights
Most social media platforms come with insights or analytics that are available to their business users. Use these insights to see what’s working, what’s not working, who you’re reaching, and how you can tailor your content to reach more people in your target audience.
Developing and plan and consistently posting great content is not as easy as it sounds. Many Social Media Marketers will develop a custom social media calendar that allows them schedule posts in advance. If you’re working for a startup or a small business, chances are you are not only in charge of social media marketing. So, we’ve developed a full year of social media post ideas that any brand can use! This calendar can serve as inspiration for your brand.