Are you ready for a new web design? Before you begin work with your chosen web design agency, there are a few things to keep in mind that will set you up for success during the design process. Getting a new website should be fun and signal an exciting fresh start for your business, but if you fall into some all-to-common pitfalls, the design process can begin to drag on and become confusing. Avoid a frustrating design experience with the following useful tips.
Three Tips For Achieving Web Design Success
1. Be clear about what you are looking for in a design.
Web designers are typically quite good at interpreting design concepts, but don’t assume that they can read your mind. Just like any relationship, communication is key. When entering into a new relationship with your web design agency, be sure to offer them plenty of information about your business. Some examples could include: what you are hoping to achieve with your new website (i.e., customer conversion, newsletter signups, brand awareness, etc.), what kind of timeline you are looking for and any other little details that you feel might be important for the agency to know about your brand.
The right agency will try to pair you with a designer who is most likely to be a good fit for your project from the beginning, but it is still important to remember that everyone has different tastes. Don’t give your designer “free reign” unless you clearly understand their aesthetic. Design is conceptual, and you may be displeased with what they dream up for you. Bottom line…don’t be shy about telling them what you are looking for in a website!
2. Present your designer with examples of what you like.
Have you seen another website or graphic design that inspires you? Don’t be afraid to come to the table with links to other sites that you think are well done. You should never copy another website, but showing some examples of what you find inspiring will help your designer come up with new ideas based on your interests. Different terminology and descriptives can be misunderstood, so having visual examples will help guide the process in the right direction from the start.
3. Be patient.
Rome was not built overnight, and your website design will not be either. The design process can often take multiple rounds before you reach perfection. If the first round of design mock-ups you receive is not exactly what you were hoping for, do not get discouraged. Simply talk through what exactly is not working for you with the designer. Again, use clear communication and present examples when necessary. They will listen to your feedback, and you will likely be more pleased with the next round.