Brand Video Marketing
Think of a brand video as the moving “About Us” page from your website. The video communicates who you are, what your mission is, and what your products/services are.
Where should I post my brand video?
Website: Your website’s landing page is a great place to feature your brand video! The longer visitors stay on your website, the better! Whether we’re talking about SEO or website conversion, video content is a great way to draw people in and keep them on your page! Featuring a CTA (Call to Action) at the end of your brand video is recommended.
Video Advertising: Google Video Ads and Facebook Video Ads are great ways to feature your brand video. A brand video is an online commercial for your business. Video ads are more engaging than image or text ads. That’s because videos tell a story using multiple forms of content (audio, visual, movement, text) which creates a deeper connection with viewers.
Educational Video Marketing
Educational Videos (such as: DIYs and How-To’s) are especially popular in 2020. A How-To is when a viewer watches a video to learn how to perform a task. Many people turn to video platforms, such as: Youtube, to learn. In fact, studies show that half of Youtube users use the platform to learn how to do something. Educational videos will allow your brand to be a resource for your target audience.
How to make an educational video:
First, think about what your business’s expertise is. Then, consider how that relates to what your customers care about. Are you a dental office? If so, you can instruct your patients on oral hygiene. Are you a green juice company? Consider explaining why greens are good for your health. If you don’t have the budget for a professional videographer, no worries! You can still make a great educational video using your smartphone and one of the many video editing apps (such as: vimeo). Don’t forget to add your logo and a link to your website!
Where should I share my educational video?
Youtube is the best place to post your brand’s educational videos. It doesn’t end with Youtube. Instructional content is more likely to be saved/shared than many other forms of content. Considering Instagram’s algorithm places a hefty weight on saves and shares, social media is a perfect place to share your informative video. Don’t stop there! Your website’s blog or video gallery pages are other appropriate places to house your videos.
Customer Testimonial Videos
A customer testimonial is a video featuring one or more of your happy customers as they share their experience with your company. They serve as advocates for potential customers who are considering your products or services.
Where should I post my customer testimonials?
Your website is a great place to post testimonial videos! Featuring a link to your testimonials on your website’s homepage could help increase your website’s bounce and conversion rates.
A live video is a form of content that is designed to be “in the moment”. The audience can view these videos live and react in real time.
Technology companies could consider using a live video to stream the launch of their latest innovation.
An e-commerce company may use a live video to share their 24 hour sale and drive traffic to their website.
A food blogger might live stream themselves as they prepare their dinner.
Where should I post my live video?
Instagram Live is a feature within the Instagram application that allows users to live stream video that’s up to 60 minutes long. The videos are erased after 24 hours (similar to an Instagram Story) so don’t hire a videographer to shoot this kind of video! The point is to give your viewers an intimate view of your brand, share important news, or to convey urgency!