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Why Quality Content is Vital for Website Success

If you’d like your website to convey the right message and stand out from the crowd, the importance of high-quality content cannot be overlooked. Believe it or not, content will determine the success of your website as photographs, text copy, and videos will be what captures customers or turns them away. Let’s take a closer look at exactly what it means to have quality content on your website. Professional Website Copywriting Website copywriting involves writing text in order to advertise…
April 6, 2017
Web Design

PR and Marketing Trends You Should Take Advantage Of in 2017

Marketing is and always has been a major part of branding and business growth. Expert PR firms understand that marketing is a field of constant motion. As we push into 2017, we will see the shifting landscape. Smart business owners will take notice and will succeed in a big way.   Print vs digital Like it or not, the day of the printed media materials such as magazines and newspaper are rapidly declining. The past decade has seen print giants…
February 21, 2017
5-tips-for-link-building - SEO Services - Raleigh - 90 Degree DesignDesign BlogWeb Design

5 Tips You Must Follow for Effective Link Building Campaigns

Link building is the cornerstone of any successful internet marketing campaign. However, if you're not doing it right, it could cause your whole campaign to tank, not to mention your page rankings. Backlinks are what the search engines use to determine whether your website is relevant to a searcher's inquiry and if you are an authority in that topic. Once deemed an authority, your page rankings will go up and you will ultimately receive more traffic as a result.  …
September 6, 2016
Web Design

SEO in a Nutshell Part 5: Monitoring Your Progress

Considering SEO is a constant battle, you need to continuously monitor your site’s progress. We use Google analytics to track and monitor our SEO progress. Google supplies an overview of your site and allows you to compare date ranges, displays how your site performs around the world with geographic data, shows a navigation summary that expresses how users maneuver through your site,  provides search engine traffic information, and more! Keeping your site up to date and adding fresh content with…
July 6, 2016
Web Design

SEO in a Nutshell Part 4: Developing a Link-Building Strategy

There are lots of articles out there about search engine optimization. However, few of them really break down each step of the process into simple, easy-to-understand steps that the average website owner can understand and incorporate into their SEO strategy. This article series is intended to do just this - “In a Nutshell.” This part specifically talks about 'Developing a Link-Strategy'   In order to obtain successful SEO; you need to develop a solid link building strategy. When structuring your…
June 22, 2016
Web Design

SEO in a Nutshell Part 3: Creating Social Presence

There are lots of articles out there about search engine optimization. However, few of them really break down each step of the process into simple, easy-to-understand steps that the average website owner can understand and incorporate into their SEO strategy. This article series is intended to do just this - “In a Nutshell.” This part specifically talks about 'Creating Social Presence'. Social media is an extremely effective way to boost SEO by creating a social presence and using content marketing…
June 15, 2016
Web Design

SEO in a Nutshell Part 2: Setting Up Your Tools

There are lots of articles out there about search engine optimization. However, few of them really break down each step of the process into simple, easy-to-understand steps that the average website owner can understand and incorporate into their SEO strategy. This article series is intended to do just this - “In a Nutshell.” This part specifically talks about 'Setting Up Your Tools'.   Here at 90 Degree Design, we use google webmaster tools for our SEO campaigns. Google webmaster will…
June 1, 2016
Web Design

SEO in Nutshell Part 1: On-Site Optimization

There are lots of articles out there about search engine optimization. However, few of them really break down each step of the process into simple, easy-to-understand steps that the average website owner can understand and incorporate into their SEO strategy. This article series is intended to do just this - “In a Nutshell.” This part specifically talks about On-Site Optimization.   On-site optimization should be the first step in any search engine optimization road map.  You’ll want to start by…
May 25, 2016
Web Design

SEO in a Nutshell: Overview

There are lots of articles out there about search engine optimization.  However, few of them really break down each step of the process into simple, easy-to-understand steps that the average website owner can understand and incorporate into their SEO strategy.  This article series is intended to do just this - “In a Nutshell.”   In the 6 articles to follow, I will be outlining a straight-forward search engine optimization plan that we at 90 Degree Design employ for all our local…
May 17, 2016
YEXT pay to play local seoWeb Design

How Yext Is Making It “Yext” to Impossible to Manage Local Business Listings for Free

If you haven't already heard of it, Yext is the latest company to enter the local business listings management arena. Unfortunately, this has not meant good news for many small businesses, given the fact that Yext is rapidly becoming the go-to partner for many popular websites that offer local listings for business. Yext is now offering listing management for more than 100 services in the United States, including Google, YP.com, Mapquest, Yelp, ChamberofCommerce.com, Local.com, plus many more. Not only are…
March 11, 2016