Content Marketing

It’s about more than filling a page with words.  Content marketing is about leading an audience to an authentic experience; one that you own, create, and optimize to achieve your marketing goals.

There are many ways and combinations of tactics that we use to drive user engagement through content.

Video & Motion Graphics

Video content and other rich media currently gets an average of about 50% more views and shares on social media than still image posts.

Social Media Posts

Ads, posts, contests, quizzes and other social media content are a great way to engage your audience and strengthen brand awareness in authentic ways.

Infographics

Infographics and other image-based information pieces are very popular due to their highly eye-catching graphic qualities. They are a great way to communicate a lot of information in an interesting way.

Landing Pages

To maximize the effectiveness of your online marketing, it’s important that your landing pages for any paid campaigns be designed and built according to best practices.

On & Off-Site Articles

Whether it’s a blog article on your own site or guest article on a site with high domain authority, genuinely interesting articles stand a great chance of gaining exposure for your brand.

Website Content

The content throughout your website such as headlines, sliders, and call-to-actions should be carefully thought through to ensure effective communication and support your brand message.

The goal of each content piece we create is to generate a viral response, ideally leading to social shares and backlinks to your website.  Strong content strategy also supports other digital marketing channels such as:

Paid Search 

Effective paid campaigns need compelling content to entice the reader to visit your site.  Just as important is ensuring that your landing page is also relevant and optimized for conversions.  This is a competition and we want you to win!

SEO

When your website is optimized properly with quality content, search engines will identify and rank your site highly. Regular updating will help build a solid reputation and will organically increase your positioning.

Email Marketing

Compelling content is critical to getting recipients opening and clicking through your email marketing campaigns. Producing relevant messaging and resources will keep them interested and coming back for more.

Social Media

Content that is designed for sharing can be effectively distributed to a wide audience. Developing resources that are disseminated on social media platforms demonstrates your value to your followers and clients.