All of our logos are custom-designed for each client.  Your logo is customized to you because our designers work one-on-one with you to ensure that your logo design perfectly reflects your business. Our efficient and effective design process features easy online ordering and 3 simple steps to review and complete your designs.  From start to finish, we provide a high level of personalized service that you won’t find with other online logo companies.

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Your design project starts with collaboration to design your initial concepts, which are refined to your specifications to create the logo you’re guaranteed to love. Once your logo is final we will send you all of the master file formats you need to begin using your logo for any type of application.

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Our Five-Step Logo Design Process

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Step 1: Design Requirements

Also referred to as The Creative Brief, this first step in our logo design process is where we collect the design directives, instructions, requirements, any preliminary client ideas and any other relevant information we need to begin conceptualizing your custom design.  In this phase, we identify the services rendered by the company. This is one-on-one interaction with the client about the project further helps us get a visual picture of what will best represent the client’s needs. At this stage we present you with the opportunity to weigh in on elements like: Style • Format • Design • Color • Font • Imagery.

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 Step 2: Logo Design Concepts

The second step involves research and brainstorming, after which our designers come up with your first drafts of different design variations, based on all the information obtained in Step 1. We provide anywhere from one to 10 design concepts, depending on what your proposal states, for your logo design.

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EXAMPLE OF FIRST ROUND LOGO DESIGN CONCEPTS:

sample logo design concepts

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Step 3: Client Feedback

Client feedback is then sought between 3 and 5 business days from delivery of initial design drafts. In this phase, we try to get as much feedback on the design concepts as possible which will help us make appropriate revisions. We try to extract as much information as possible in this phase, as the client’s feedback allows us to move in the right direction for the final concept.  For example, you might want to combine certain elements from one design with other elements from another design we presented.

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Step 4: Design Revisions

We then present a second round of design concepts based on your feedback from round one.  We do not limit you to a number of rounds.  Instead, we give you a certain number of hours of revision time.  The amount of revision time varies from one logo design project to the next.  During this revision time, we will keep revising the design until the perfect design is achieved. This means, we can revise color, positioning, alignment, font, etc.  We will even do entirely new design concepts.  Just keep in mind, this will go towards your revision time.

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EXAMPLE OF LOGO DESIGN REVISIONS:

sample logo design revisions

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Step 5: Final Concept

After the revisions phase is complete, the final logo is sent to the client along with other deliverables via email (disk copy by request). The final logo is delivered in different formats, including vector format, gif, jpeg, tif and bmp. These formats make it easy for the client to use the logo in print, web or any other medium.

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