Marta’s of Raleigh took advantage of one of 90 Degree’s start-up packages to design all of their branding for their new high-end designer fashion retail concept.
We enjoyed working with them to create a new look starting from “square one.” We knew that the owners were looking for a very sleek, modern aesthetic that would appeal to upper income women ages 35 and up. We paired a dark charcoal gray with hints of blush pink accents to create their color palette. For their logo, we started with a very simple, angular font with very clean lines and then modified the letters one-by-one to create a final design that was unique and distinctive. We carried over the colors and clean, angular lines to their website, labels, hang tags and business cards to round out a package that was perfect for this start-up.