We live in a rapidly changing world. And, the internet is no exception. Keeping your business’s online presence up-to-date with the latest web design trends is more important now than ever. Incorporating the latest website trends into your site’s design isn’t just about looks. While it’s important to have a website that showcases your brand in the best light, it’s more important to ensure that your website design remains highly functional, offers a good user experience and most importantly, effectively drives new business.
Why Web Design Trends Matter
Your web design is one of the most critical components to your digital marketing efforts. It starts with how your customers find you. If you’re lucky, you get some direct traffic to your website. But, for most brands, customers find them through searching online (Google Search Results), or another referral like social media, email marketing, or digital advertisements. Websites that are well designed (mobile friendly, user friendly, have videos, and lots of SEO content) rank higher in Google Search Rankings. Which means having a stunning web design can help improve your SEO, allowing you to rank higher, and helping more customers find you.
Now that they’ve found your website, you have a short window of time to convert that visitor into a customer. Sites that look outdated, are confusing to navigate, or have poorly written content, photos, or videos will turn off your customers. Causing them to bounce off your site as quickly as they landed there.
90 Degree Design’s talented team of Award-Winning Web Designers know exactly how to design a site that will help users find you and convert into customers. We know this is your business’s main goal, and it’s ours too. Oh, and beautiful web design comes with every package!
Mobile & User Friendly
More than half of all web traffic is mobile. The average person spends 5-6 hours a day on their smart phones! Having a responsive website is vital in today’s age! The same goes for how user-friendly your website is. It is easy to get caught up in a particular vision or design, but what is really important is to understand why a user is visiting the website in the first place. Make sure what they are looking for is quickly accessible. In general, users will only stay on your site for 30 seconds or less to try and find what they are looking for. Make sure that your value prop and call-to-action are front and center.
Video, Motion, and Animation
There’s a reason why YouTube is the second most popular website in the world. Video, motion graphics, and animation is a web design trend that’s not going away. In fact, over 80% of online content is expected to be video in the coming years. Unprofessional or sloppy videos can be worse than not having them at all. Invest in professional video production while you’re investing time and money into your brand’s web design.
Stunning Homepage Design
When designing a homepage or landing page, keep in mind that this will be your first (and likely only) chance to grab your customer’s attention and call them to action. Consider what needs to be featured and make sure that your design highlights it. We call these “Calls to Action” (CTA’s). They’re usually a big bold button that will prompt your customer to take the next step in the buying process. Many common CTA’s are: “Make A Reservation”, “Shop”, or “Schedule an Appointment”; whatever your’s is, your design should be built around the most important next step so that it cannot be missed.
The content on your website is as important as the design itself. Website content should be written to tell the story of your brand. It should also be optimized for SEO (search engine optimization). A great web design includes search engine optimized copy (including your brand’s target key words and phrases). Your content also needs to make sense, be free of typos and errors, and help viewers understand your brand.
Bold Typography, Contrasting Colors, Abstract Design
We’ve discussed all of the functional elements of your website’s design. Let’s not forget about the fun part – the design itself. Bold and unique typography and fonts are very “on trend”, but it’s important to also make sure the text on your site is easy to read and that it will look the same on any device or browser. Contrasting colors and abstract design are two elements of web design that will capture your customer’s attention, set you apart from your competitors, and give your brand a modern and fresh look and feel.
If you are a brand that sells something, and haven’t considered selling it online – it’s time to start! e-Commerce is growing rapidly year-over-year and your brand could open up a whole new revenue stream by selling online.