“Why doesn’t my website show up when I search for my keywords on Google?”
This is a common question that we get from every one of our current and potential SEO clients. Clients who have had websites up and running for a few months, quickly start to wonder why theirs isn’t visible on the first, second or even third page of their favorite search engine’s results. Most clients cannot understand why this happens and they immediately turn to us for answers.
Achieving a “good ranking” is not just strictly reserved for the very first listing, but generally considered as showing up on the first page or in the top 20 listed results. The research shows that the first two pages (not just the first result) get the clicks. Being realistic and remembering that your website is competing against millions of other sites may be the first step to overcoming search engine stress. Here are a few reasons why your website might not be achieving search engine glory.
1. You’re Not Connecting
Making connections and getting links to your website is very important to Google’s master search algorithm (aka the top secret mathematical equation that Google uses). This is how it goes – Google’s web savvy search engine spiders travel all around the internet in search of unindexed websites. Once they find yours they will then start to count how many other websites link directly to your website. These are called inbound links or backlinks. The higher that number is, the happier the spiders are and consequently your website will rank higher in the search results.
Don’t be fooled, building a list of inbound links isn’t easy. Search engines are specifically looking for relevant links, which means links that are fed into link farms and spammy link directories are not going to help you here. This means that you need to have a well built website with content that your clients and community will want to share. Take the time to connect with your target community, related business, and industry leaders. If they link to your website via their content articles, company blogs, or social media platforms, your rankings will go up. Here is an example where baker-turned-blogger Deb Perelamn created original content for a post on A Bullseye View, the Target blog, which included a buckling to her website, which no doubt spiked her rankings. There are many, many ways to achieve strategy, but that is for another post.
2. Keywords are Missing from Your Content
If you begin with a well constructed, flash-free, optimized website that has copy with your keywords built in, then you are already miles ahead of the pack from the start. If your keywords are unrelated to the text that appears on all of the pages of your website, then the Google spiders will get confused and run in the opposite direction. In contrast, if you spend time creating a list of specific keywords and then integrate those keywords into your copy in a meaningful way, then you have a solid form of SEO gold. Clients who are glued to their keywords, but don’t see why those words should appear in their body copy are almost guaranteed to rank in last place.
3. It Takes Time
Remember that the Internet is HUGE. It is reasonable to expect search engines take a few weeks or even months to index brand new or updated websites. Watching the pot of water will not make it boil faster. Be patient and focus your attention where it will be most useful to growing your business.
By keeping these three points in mind, being patient and staying up-to-date with the latest SEO research, hopefully you will see your website on the first page of Google search results soon.
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