wake county abc logo designed by 90 degree design

Wake County ABC

designing a new brand identity for Wake County Board of Alcoholic Beverage Control

Wake County ABC came to us ready for a brand refresh. We started with an entirely new logo to better reflect their style. Then we collaborated with a local photographer to art direct an extensive photo shoot including one of their stores, warehouse, and board of directors. The final piece was designing and developing a polished website that would be easier for their customers to use. The end result was a cohesive brand experience and a fresh, modern approach.


  • Logo Design
  • Color Palette Development
  • Brand Asset Curation
  • Art Direction
  • Copywriting & Messaging Consulting
  • Website Design & Development

“We were EXTREMELY pleased with the work performed by 90 Degree. Their staff are professional, talented, and made us feel valued. 90 Degree gave us tons of options and allowed us to provide feedback through the entire process. Once a vision was established, the final product was a quick turnaround. They have been easily available and responsive after going live which in turn reduced our stress tremendously. I have had the opposite experience in the past with larger nationally known companies.”

Bryan H.General Manager