How It Works
Unlike search engine optimization, paid search allows you to control when your ad is displayed in search results as well what geographic location and demographic audience will see your ad.
With all these tools at the advertiser’s disposal, it is very important that your paid search advertising campaign is properly managed. Poorly managed campaigns can rapidly drain your marketing budget and show little to no return on investment.
Get Help with Paid Search Marketing
If you’re new to paid search, we’d love to give you some helpful tips or set up your campaign for you. If you have existing campaigns, we’d be happy to do an audit of your current situation and make recommendations for improving your results.
Flexibility and scalability make SEM (search engine marketing) one of the most effective marketing tools available today.
Let’s get started targeting & expanding your audience through intent-based search marketing.
Elements of SEM
There is no one-size-fits-all model for search engine marketing. Your custom PPC strategy may include some or all of the elements below:
- Keyword Research
- PPC Bid Management
- Quality Score Management
- Display Campaigns
- Display Ad Design and Creation
- Ad Content Development
- Split A/B Ad Testing
- Landing Page Creation & Optimization