Unlike search engine optimization, paid search allows you to control when your ad is displayed in search results as well what geographic location and demographic audience will see your ad.

With all these tools at the advertiser’s disposal, it is very important that your paid search advertising campaign is properly managed.  Poorly managed campaigns can rapidly drain your marketing budget and show little to no return on investment.

Elements of SEM

There is no one-size-fits-all model for paid search marketing.  Your custom PPC strategy may include some or all of the elements below:

How can we help?

If you’re new to paid search, we’d love to give you some helpful tips or set up your campaign for you.  If you have existing campaigns, we’d be happy to do an audit of your current situation and make recommendations for improving your results.

Let’s get started targeting & expanding your audience through intent-based search marketing.