Paid Search Marketing

Flexibility and scalability make paid search marketing one of the most effective marketing tools available today.

Paid search such as Google AdWords® (now GoogleAds®) enables advertisers to target potential customers when and where they are searching for your product or service, reduce your bounce rate, and improve lead conversion. Below are a few key action points of our search marketing strategy.

HOW IT WORKS

Unlike search engine optimization, paid search allows you to control when your ad is displayed in search results as well what geographic location and demographic audience will see your ad.

With all these tools at the advertiser’s disposal, it is very important that your paid search advertising campaign is properly managed. Poorly managed campaigns can rapidly drain your marketing budget and show little to no return on investment.

Elements of SEM

There is no one-size-fits-all model for paid search marketing. Your custom PPC strategy may include some or all of the elements below:

Keyword Research
PPC Bid Management
Quality Score Management
Display Campaigns

Display Ad Design and Creation
Ad Content Development
Split A/B Ad Testing
Landing Page Creation & Optimization

How can we help?

If you’re new to paid search, we’d love to give you some helpful tips or set up your campaign for you. If you have existing campaigns, we’d be happy to do an audit of your current situation and make recommendations for improving your results.