- September 11, 2018
Overleaf is a web-based software system designed for writing collaboration. They were in need of a new look that did a better job of representing their product.
We kicked off our relationship with Overleaf by creating some online banner ads for them. They were happy with our work, so they decided to use us for some print design projects. We used simple shapes and bright, complementary colors to convey the message that Overleaf software is very easy to use. Another important element to their brand was their signature green color. Because Overleaf is a web-based platform, one of the main ideas was that it cut down on paper, thus making it a very “green” tool. We introduced visual elements that included leaves to drive this point home while playing to the “leaf” part of their name.