What is SEM?
Truly a science unto itself, Internet marketing is a proactive, multi-pronged, hands-on approach to driving traffic to your website. Far more than optimizing a site for the search engines, web marketing focuses not only on increasing your website’s search engine rankings, but on increasing the number of unique visitors to your site. If you’ve decided to shop around for internet marketing firms, you’ll find that a great many of them issue a lot of blanket promises veiled in mystery.
It’s typical for many firms to charge a flat fee (usually a substantial one) for internet marketing. As with search engine rankings, there are no guarantees when it comes to internet marketing. Furthermore, if you are given a “money-back guarantee,” you will likely have a very difficult time actually getting the company to honor that guarantee.