What is the Penguin Update?
So maybe you have no idea who this Penguin guy is or what he has to do with your Google search engine rankings. That’s OK. We Do. The Google Panda and Penguin algorithm updates: While they sound all cute and cuddly, these guys have laid waste to millions of “over-optimized” websites in the past couple of years. If your website rankings and traffic were flying high until a year ago and then took a sharp nosedive, chances are your website may have fallen victim to one of the biggest changes in the history of organic Internet search. If this is the case, it’s not the end of the world for your website. We can help you analyze the situation, diagnose what may have gone wrong and establish a recovery plan that will get your web pages back in Google’s good graces.