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Brand Consulting & Development

Our focus is on the big picture. Many projects begin with naming or logo design.  From there, the magic begins to take shape in other elements.  Things such as brand messaging and voice or how your website is designed.  It’s how your brand is presented in the digital space.  In organic online search.  In paid advertising.  On social Media. When all these key components come together the customers will come.  Your business will grow.  Your profits will rise.  Period.

brand consulting raleigh

Consulting for Brands Both New & Established

We love to be involved from the start-up stage of new business.  We collaborate and consult with startups to develop their brands from the name their business to comprehensive brand development.  We also work with established businesses to refresh the look and feel, bring life to their messaging and expand their reach. Whether your business needs to simply refine or completely re-imagine your brand’s message, our team is here to partner with you.

Regardless of where a business is with their brand strategy, many stakeholders find value in having our voice included in their marketing conversations.   The sky is the limit when you start with a great foundation!

A Few Touch Points of our Branding Services

  • Business Name Consulting
  • Digital Marketing
  • Social Media Marketing
  • Brand Messaging
  • Logo Design
  • Graphic Design
  • Website Design & Development

Brand Development

When we talk about brand development, we aren’t just talking about logo design. Your logo certainly falls under the umbrella of your brand along with your colors and tagline. But your brand is so much more.

We can’t stress enough the importance of messaging and copy writing, your other graphics, images and video assets also play a vital role.  All of these pieces should work together to tell the story of your business.

Our in-house team excels in:

  • Logo design
  • Brand guidelines and style guide creation and implementation
  • Curating brand assets and imagery
  • Custom icon design
  • Video production
  • Choosing and/or working with photographers
  • Empowering you to manage your own brand, if you so desire!
brand development

Communications

We collaborate with key stakeholders to build their brand around the core values, and mission of the business. Whether inward or outward-facing, we also work with businesses to develop clear, effective messaging. Things like headlines, taglines and catchy one-liners extend the personality of a business and are are integral to an authentic brand identity.

We can help businesses strike the right tone by:

  • Writing great headlines, tag lines and other messaging
  • Organizing your business writing into a voice that speaks easily to your target audience
  • Advising on internal and external communications
  • Choosing social media channels and leveraging those social media channels to work optimally for your goals

Website Design & Development

We may be biased when we say our website design and development team is one of the most talented around.  However, winning numerous “Best of” Awards in 2020 and 2021 was a welcome validation that our work is truly exceptional.

We help businesses build their brands online by:

  • Designing and building exceptional websites
  • Choosing the right Content Management System for the project
  • Teaching you how to manage your own website or…
  • Managing your website for you
  • Choosing the best website host or…
  • Hosting your website for you