While paid search marketing usually yields more immediate results in increasing targeting traffic to your site, organic presence on the search engines offers the promise of natural, unpaid website traffic to businesses willing to play the long game.
While our approach to organic search engine optimization is a custom process for each client, below are a few key considerations we typically include in all of our SEO projects.
Most of our website design and development projects include some level of basic on-site optimization. The exception to this is our starter website package. This foundation is a great start in getting websites some initial organic search presence. However, it’s important to be clear that this is not the same thing as a comprehensive SEO plan which includes many off-site factors as well as on-site mechanics.
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