In the world of SEO, backlinks are the foundation of your SEO rankings. They determine the overall relevance, authority, and popularity of your site and drive loads of qualified referral traffic. However, not all the links you build are the same. To earn a higher position in the SERPs and boost your reputation in the online world, you need to focus on building natural and high-value links.
Here is how to build your links strategically.
Choosing and Track the Right Metrics
Maybe there were times when shady link building techniques worked. However, these times are long gone. Today, building links just for the sake of driving traffic to your site is not enough. To get the most out of your link building strategy, you should focus on earning top-quality links from multiple domains. Here are some of the most important metrics you need to track to assess the relevance of each link building opportunity:
- the domain authority of the site
- the authority of the page
- the site’s relevance to your niche
- nofollow vs. dofollow links
- the site’s target audience
- the audience’s engagement indicators
Finding Relevant Link Building Opportunities
If link building is still new to you, you can always start by conducting your Google search manually. You could simply use your keywords and combine them to get as many quality results as possible. If the results you get are still too broad or irrelevant, you can refine them using Google’s advanced operators, such as:
- intitle looks in the keyword phrase only in the title.
- inurl looks for your keyword just in the URL.
- the exact match search that presents you only with the exact results.
- the OR search looks for the results that have either one word or the other.
The next option is competitor research. Invest some time and effort in analyzing your competitors’ backlinks. With the tools like Majestic or Ahrefs, you can easily see what sites are pointing back to your rivals’ pages and see whether they are relevant to you.
Now, no matter if you’re looking for your link building opportunities directly or through your industry rivals, the manual research will eat up a lot of your time and require lots of legwork. This is why you could invest in link building tools to automate the repetitive aspects of your link building campaign. With Dibz, for example, you can easily find quality prospects for your link building strategy, eliminate poor results automatically, and even find the bloggers’ contact addresses so you can start sending your pitches right away.
Using Content Marketing to Get Exceptional Links
You already know that content is still king and the main key to unlocking high-quality links. However, sticking to old-school, 500-word articles isn’t going to take you anywhere. To inspire the most influential people in your niche to share and link to your blog posts organically, you need to produce timely, educative, and interactive content that engages. Here are a few types of content that may work for you:
- Visual content, such as images, infographics, videos, or charts. These forms of content let you present loads of data in a digestible and interactive way. Most importantly, they’re easy to share and link to organically.
- List posts have been one of the most popular forms of content for quite some time now. The best thing about them is that they let you break mountains of data and facts into smaller, easy-to-follow chunks. According to BuzzSumo, lists receive more backlinks than any other type of content.
- Original research is great as it positions you as a highly authoritative source of information. Whenever someone in your industry quotes you or mentions the statistics you’ve provided in your research, they will also link to you.
- Comprehensive guides allow you to give a fresh insight into a certain topic and add a bunch of relevant data, statistics, and facts to one place. Newbies in your industry would use them to improve their knowledge, while industry experts would link to them as relevant resources for their followers.
By producing these forms of content, you will manage to position yourself as a highly valuable and relevant online resource. Once people see the importance of your blog posts, they will start tracking your updates regularly and come back to it. Most importantly, they will share your posts and link to them organically.
Link Building Tactics you should Try out
You could see from the previous examples that building links intelligently can significantly boost your brand exposure. The same goes for other link building strategies. In order to get the most out of them, you need to add context to your link building campaign and, of course, focus on the quality and not the quantity of the links you build. Here are a few link building techniques you may find valuable:
Building links on resource pages
The most beautiful thing about resource pages is the fact that they exist to link to industry-relevant sites. The catch is to choose highly authoritative pages and, above all, offer them the content they will consider relevant enough to link to.
Broken link building
It’s one of the simplest and yet most effective link building techniques. Once you’ve made a list of your link building opportunities, you could use tools like Check My Links to see whether there are any broken links on their blog. If there are, you could reach out to them and offer your content on the same topic as a replacement.
When publishing guest posts, try not to sound overly promotional. Remember, this technique is not all about building links. It’s about creating a solid brand image and building a recognizable personal brand. Just look at what Neil Patel, Rand Fishkin, or Brian Dean have done over time. Now, when people see a post signed by them, they know that it’s a highly informative, easy-to-follow piece and not a bunch of random phrases and links created solely for SEO purposes. Remember, you’re writing posts for people, not Google’s crawlers.
This is definitely one of the easiest ways to build links. All you have to do is use tools like Google Alerts to search for bloggers who have already mentioned you but didn’t link back to you. All you have to do is ask them to link back to your site.
Over to You
Link building is still the backbone of your SEO efforts, but only when implemented strategically. Therefore, set specific goals, invest in the right tools to make the repetitive processes simpler, and invest in those link building techniques that really work for your business. Most importantly, regardless of your niche, start blogging. This is still the most powerful way to boost your online authority, earn quality backlinks, and get Google to rank you higher.