According to the 2018 State of Inbound report, 69% of businesses claim that generating quality leads is their priority. Moreover, 53% of them claim that more than half of their budget is allocated to generating leads. That’s not surprising at all, given the fact that collecting your target audience’s contact information is the basis of building strong relationships with them and converting them into paying customers. However, not all lead generation techniques work the same, regardless of how popular or…