Brand, branding, brand identity, personal brand... all marketing buzzwords that you hear commonly knocked around, sometimes interchangeably. But, they are not all one in the same, so just what exactly is the difference? Here are the facts: Brand A brand is quite literally the product or service that your company is offering. A company's brand is critically important to its stability. This is how your company will stand out in the marketplace. Perhaps it is a particular image or logo,…