If you’d like your website to convey the right message and stand out from the crowd, the importance of high-quality content cannot be overlooked. Believe it or not, content will determine the success of your website as photographs, text copy, and videos will be what captures customers or turns them away. Let’s take a closer look at exactly what it means to have quality content on your website.
Professional Website Copywriting
Website copywriting involves writing text in order to advertise or promote a product or service. It is intended to raise brand awareness and entice an individual or group to take a certain action. Investing in professional website copywriting can help you get your point across in an easy-to-understand manner so that you can increase conversions.
Unfortunately, most websites use stock rather than custom photography. While it’s easier and more cost-effective to opt for stock photos, it is certainly less appealing to website visitors. When you dedicate some time and money to add custom photos to your website, you’ll enjoy greater credibility and be able to connect with site visitors on a more personal level. You’ll also display one-of-a-kind photographs that cannot be found on any other website on the internet.
By adding video content to your website, you can communicate important messages in a more engaging way. Research has actually proven that site visitors prefer to watch a video to learn more about a product, service, or idea rather than reading large amounts of text. Although videos are more time-consuming and costly than text-based content, they can strengthen website engagement and trigger powerful emotion.
The purpose of content marketing is to create and share valuable and relevant content to attract a certain audience and eventually prompt site visitors to request a free estimate, purchase a product, schedule an appointment, or perform any other task that can lead to the success and/or profitability of a business. Blog posts, infographics, case studies, press releases, white papers, and e-books are all great forms of content marketing.
Quality content provides value to website visitors, gets shared often, enhances usability, generates more sales, and differentiates you from competitors. If you’re interested in obtaining standout content for your website, request a proposal at 90 Degree Design today.