What can agencies and clients do to ensure that everyone feels heard, that the brand, as a whole, benefits from the fruits of your labor, and that you don't lose your minds in the process?
90 DegreeNovember 14, 2022
Learn more about the 7 types of logos and which logo style is best for your brand.
90 DegreeJune 25, 2020
A vector-based file of your logo is something that every business needs in their closet of branding tools.
90 DegreeJuly 3, 2019
Like diamonds, the most successful logos behind some of the world's most powerful brands have 5 common characteristics: Clarity, Color, Cut, Authenticity, and Simplicity. Let’s take a deeper dive into each of these characteristics and how logos successfully build your brand identity. 1. Clarity A company's logo should be clear, simple and easy to read. When you begin digging around for great logo brand identity design, you’ll probably find that the most powerful and memorable brands tend to have very…
90 DegreeJune 10, 2019
We understand. Professional logo design isn't in everyone's budget. But you can still have a nice looking logo even if you decide to do it yourself by following these these tips from the pros. Step 1: Do Your Research Before you even start to design, you need to get some inspiration. Here are some guidelines for finding the best inspiration. Use Pinterest and Google Search what others in your field are doing and think about whether you want to do…
90 DegreeJanuary 14, 2019
Your company’s logo is a graphic representation of your brand. It should not only represent your business type, but also give customers a glancing view of who you are as an organization. This is a lot of responsibility for one little logo to carry, which is why choosing a talented and experienced designer is so important. Consider five things you should know when selecting a logo designer: 1. You Get What You Pay For Logo design is just not the…
90 DegreeOctober 19, 2018
So, you’ve finally decided on a logo that best fits your business. It’s perfect for marketing purposes and versatile enough to be used across a wide variety of platforms, including digital and print. You may be excited to kick off some of your advertising plans to generate buzz, but this is an ill-timed first step. Protecting your business from every angle should always be your first consideration and your logo is no exception. Given all the time and effort you’ve…
90 DegreeSeptember 10, 2018
A company logo is the main graphic used in all your marketing efforts and the one most commonly associated with your business. Designing a business logo is no easy endeavor because it should not only represent your brand, but it must do so in a way that is visually appealing. Here are five pro tips for your business logo design: Hire a professional: You might be tempted to dabble in a do-it-yourself logo design, but this is a misguided step.…
90 DegreeSeptember 6, 2018
When you are starting a new business, you have to go over many hurdles. Of course, everyone goes about this process slightly differently. It all starts with that first big idea. Then, typically you create a business plan, think about your business name, who your clients or customers will be, how you will charge for your services, etc. Does all of that sound familiar? If so, you are already off to a good start. But... Have you selected your brand…
90 DegreeAugust 15, 2018
