When you are starting a new business, you have to go over many hurdles. Of course, everyone goes about this process slightly differently. It all starts with that first big idea. Then, typically you create a business plan, think about your business name, who your...
Are you ready for a new web design? Before you begin work with your chosen web design agency, there are a few things to keep in mind that will set you up for success during the design process. Getting a new website should be fun...
Much like the rest of the "interwebs," web design is continuously evolving. Staying on trend is particularly important for business owners. It is less about being trendy, however, and more about ensuring that your website design remains highly functional, offers a good user experience and...
Cyber Security is becoming more of an issue each day. If your business has a website, making it is secure should be one of your top priorities. Even if you consider your website small or unknown, hackers could still attack it. Website owners who fall...
Congratulations, you have a new website. After hours of design iterations, you have a look and feel that is perfect for your brand. Now what? Will your site show up in search? How will people find your brand? Of course, the idea here is that you...
Landing pages are designed to push a website visitor down the conversion funnel so that they can become a lead or even a sale. If you are a business owner, you must put a great deal of time and energy into creating highly effective landing...
If you’d like your website to convey the right message and stand out from the crowd, the importance of high-quality content cannot be overlooked. Believe it or not, content will determine the success of your website as photographs, text copy, and videos will be what...
Marketing is and always has been a major part of branding and business growth. Expert PR firms understand that marketing is a field of constant motion. As we push into 2017, we will see the shifting landscape. Smart business owners will take notice and will...
Artists and clients engage in a two-way street when designing potential logos for brands, companies, and other organizations. As designers, there is a need to understand our customers and to know more than just the basic details about them. In turn, if you’re a client,...