Why Use A Freelancer

As the world economy continues to decline, business costs are rising rapidly. Maintaining an in-house graphic design team is a costly expenditure. One of the best ways to save your business some money, and increase your profits is to hire freelancers to undertake work for you.

Whether you choose to sub-contract just some of your business activities (design work, website coding etc) or entire projects (like organizing an event) you’ll often be pleasantly surprised at the level of quality you can achieve, whilst still saving money.

Expert freelancers are available in all areas of the advertising and marketing industry and are able to work for you in ways that will often save you money. The most obvious is of course that if they aren’t working for you on a project, they DON’T COST YOU A PENNY!

Flexibility

You don’t have to pay for their coffee/smoke breaks, days off, holiday or sick pay. In fact many freelancers working on projects will be working on a number of projects at a time, so won’t be expecting or require a full time wage. This added flexibility means that you can use them when you need them, and not pay them when you don’t.

Another benefit of hiring a freelancer is the flexibility of not being tied to a long-term contract. If your company no longer needs them, simply don’t hire them for the next project. This flexibility allows your business to adapt quickly during tight periods, reducing long-term impact. Additionally, the savings from not paying health benefits, 401K, and the costs of federal and state taxes, unemployment, and insurance are significant when compared to full-time employees.

Save your business money

A freelancer can cost less than what you bill your client, allowing you to earn more per hour. Be aware that freelancers charge more per hour than full-timers. However, they cover their business expenses, including equipment, healthcare, and taxes, which you avoid by outsourcing. Since you only pay for the time spent on your project, the savings often outweigh the cost of hiring a full-timer.

For projects needing a specific creative style, it’s beneficial to choose from various creative aesthetics. Employing diverse creative styles can be more advantageous than relying on a full-time team’s limited styles.

If you’re considering a new hire, evaluate whether hiring a freelancer would be more cost-effective than a permanent staff member.