Here are 5 New Digital Marketing Trends to Consider in 2023. Throughout the next 10 weeks, we will be sharing key information about these digital marketing trends and how to utilize these trends and reach more customers.
‘SERP’ Search Engine Results Page
We all know that Search Engine Optimization (SEO) is one of the most vital digital marketing strategies for businesses. Because of this, marketers must stay abreast of the latest digital marketing trends happening on Search Engines. With billions of Google searches happening each day, Google owns the vast majority of the search engine market. Having a great SEO strategy can help target the right people to click through to your website. But, what about the users who don’t click through? Because Google is constantly working to provide more relevant information in a more convenient manner, close to 50% of Google searches don’t click through.
How is your business planning to reach your customers that don’t click off the results page? Here at 90 Degree Design, we understand how to optimize Google’s technology to help you connect to your customers!
2023 Website Trends
Here at 90 Degree Design, we call your Logo “The Little Black Dress” of your business. And, your website is your whole closet! Some things never go out of style. Websites are not one of those things. Basic fonts, symmetrical lines and borders, flat graphics, and stock photos are all a thing of the past. In 2020, website designs should include: bold colors, unique typography, fluid shapes, asymmetry, and lots of movement (videos, graphics, hover effects, etc.)!
Is your ‘wardrobe’… I mean website ready for 2023? The ladies of 90 Degree Design are ready to give your website a makeover. Learn more about our website design services!
New Social Media Strategies in 2023!
Remember when Myspace was a ‘thing’, and then suddenly it wasn’t? Many thought that Facebook would follow suit. That was over a decade ago and Facebook is still the most popular social media platform around. Facebook owns several other platforms including WhatsApp and Instagram. With all that power comes great responsibility. Facebook is following in its older cousin, Google’s footsteps to work towards providing relevant information to its users. Because of that, Instagram and Facebook have changed their algorithms, again! They are also rolling out some great new tools to help brands connect with their target users. If your business is trying to target potential customers by using the same social media strategy you used a year or two ago, you could be missing the boat!
Do you understand how to use today’s latest social media tools and algorithms to grow your business? Consult with our experts at 90 Degree Design to leverage new social media tools and reach more customers!
Original & Information Driven Content
Gone are the days when a business could just post a photo of their logo and a blurb about their business and expect to see results. Consumers are engaging with brands in new ways. They are tired of being “sold” and instead are looking to follow brands that provide knowledge and value in addition to products/services. Your brand might have the best product or service in your niche. However, if you don’t tell your brand’s story in a concise, informative, and relevant way, your business might not take off.
Is your content unique, original, readable, and informative? Are you trying to pitch your customers or are you trying to build meaningful connections with them? Let us help you engage with your customers in a new way!
Advertising in the “Hey Alexa” Days
How many times do you ask Siri or Alexa a question? Over 50% of Google searches are done on a mobile device and visual searches and voice searches are on the rise. Artificial Intelligence isn’t just something you see on TV screens anymore. It’s a part of our everyday lives. As a result, smart digital marketers must understand how this technology works. Adjustments in verbiage, and focusing on making your imagery stand out will enable your business to be more effective in advertising to customers in the “Hey Alexa” days.
Do you understand how to connect to customers via voice or visual search? Allow the digital marketing experts at 90 Degree Design to do the thinking for you!