Link building is the cornerstone of any successful internet marketing campaign. However, if you’re not doing it right, it could cause your whole campaign to tank, not to mention your page rankings. Backlinks are what the search engines use to determine whether your website is relevant to a searcher’s inquiry and if you are an authority in that topic. Once deemed an authority, your page rankings will go up and you will ultimately receive more traffic as a result.
Here are five tips you can use for developing an effective link building campaign.
1. Don’t Skimp On Link Building
When link building, it’s best that you don’t skimp on quality when choosing an SEO banklinks service. Link building needs to be performed by someone who knows what they are doing, if you want to avoid a Google penalty, which usually results in your page rankings dropping. Once that happens, it can be a long and time consuming process to get them back.
2. Encourage Links Via Text Marketing
Text marketing is one of the best ways to build links, because about 90 percent of all texts are opened within a few minutes of being received. That means people are reading your SMS messages versus deleting them as is so common when it comes to email. You simply add an invitation to your reader to link to your website as part of your call to action. These are considered natural links and are what hold the most weight with the search engines.
3. Slow and Steady is Key
The search engines like to see links that are developed slowly over time. Therefore, you should be consistent with your link building by only building a few links every week. If the search engines see hundreds of links flooding your site all at once, they will see it as unnatural and your site could be penalized for it. Therefore, you also need to be aware of this when using a text message service so you don’t solicit and receive too many links at once.
4. Content Marketing for Link Building
To make content marketing work for link building you first have to identify who you are marketing to then write content that will engage that audience. For example, you don’t want to write content about how to pass your college SAT’s then post that content to a website or social media site whose main audience is retirees. Additionally, you will need to use well researched keywords and build your content around them, then post them to relevant websites and social media sites, etc. If you do this right, and your content contains valuable information, people will share it and your links will build themselves naturally which is what you want.
5. Use Infographics
Infographics are great for building links. People love infographics because they are visually appealing and offer small bite sized pieces of information that is easy to understand. And, people frequently link to infographics as a way to share valuable information. Additionally, once you have your infographic designed, you can submit it to an online infographic submission website for even more links.
If you would like more information about how to develop a link building campaign or to have someone do it for you, please contact us today and let us help you take your website to the next level and beyond.