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SEO or PPC, What is Right For Me?

SEO or PPC, what's right for me? Continue reading for simple information about SEO, PPC, and what strategy may be right for your business! About SEO: Search Engine Optimization is essentially a fancy marketing term for getting organic (un-paid) traffic to your website from a search engine (most commonly, Google). Billions of Google searches happen on a daily basis which makes it one of the most powerful ways to grow your business. No matter how beautiful your website design, if…
February 3, 2020
Digital MarketingSearch EnginesSEO

Advertising in the “Hey Alexa” Days: Visual and Voice Search Marketing

Artificial Intelligence is rapidly growing and so is consumer's adoption of it. More people are beginning to use voice and visual tools instead of text-based tools to complete their daily tasks. In 2020, talk-to-text, audio messages, and video are common ways to communicate. Virtual voice assistants like Alexa and Siri are used daily by many Americans. With new technology, comes new opportunities for marketers! In this article, we will share key information regarding Visual and Voice Search and provide tips…
January 1, 2020
Local SEOSearch EnginesSEO

Zero Click Search Results

Search Engine Results Pages What are Zero Click Search Results? Zero Click Search Results happen when users search for information using a Google Search, and then satisfy that search without having to click through to a website. In other words, the user's query is answered directly on the Search Engine Results Page (SERP).  Let's Look at an Example: Google the phrase: “How much do pugs weigh”. If you do, you will find that before any website listings appear, Google provides…
December 12, 2019
boost organic rankings with insights from googleadsDigital MarketingLocal SEOSearch EnginesSEOServices

Boost Organic Search Ranking with Google Ads

Boost Organic Search Ranking with Insights from Google Ads In general, the ultimate business goal is revenue growth. So, it is no wonder that nearly 41% of companies spend around $500,000 on digital marketing every year. A crucial part of most ad campaigns is having a website with great visibility and rich content. Websites that are designed to convert a visitor into a customer. While using Google Ads can help place your website on top of search results for a…
April 17, 2019