A vector-based file of your logo is something that every business needs in their closet of branding tools. It’s perfect for all occasions! It works for all sizes and mediums. Whether the logo is being displayed on a website or on the largest jumbotron in Times Square, your vector logo will be clear, crisp and clean. Whether you’re designing your own logo or having someone do it for you, be sure your project includes a vector version.
What are Vector Files?
Vector files are typically built in Adobe Illustrator or Corel Draw. A vector file is made up of vector-based data rather than pixel data. You can usually identify a vector file by the extension on the end of the file name. If the file is a vector, the logo will end in one of these extensions: .ai, .eps or .svg.
What are Raster Files?
Files that are built using pixel data are called raster files and can be opened and edited in applications such as Adobe Photoshop.
Raster files are typically much larger in file size than a vector file. Unlike vector files, raster files cannot be sized up or enlarged any larger than their original size without losing quality. You can usually identify a raster file by the extension on the end of the file name. If the file is a raster file, the logo will end in one of these extensions: .jpg, .png, .tif or .gif.
Most Raster Logos Began As Vector Files!
The majority of raster files started out as one of 3 things:
1) A photograph 2) A scanned image 3) A vector file (yep, that’s right)! Most logo files were created as vector files. This is because that vector files are the industry standard for designing logos. If your logo was designed by someone who is even remotely knowledgeable in graphic design, it was was probably originally designed as a vector.
Whether you are marketing a business, a non-profit, a personal brand or really, anything for that matter, you need a vector-based logo. As a 25-year veteran of the industry, I cannot stress that enough. Business owners and managers are frequently asked for vector files. You can’t send a banner vendor or a sign company or a tshirt company a 3” x 3” 72 dpi .jpg file and expect to have great results. What you can expect is for them to either tell you that they can’t produce your item without a vector file. However, most vendors have in-house graphics departments. If this is the case, they may offer to recreate the logo for you for a fee. If they do, make sure you clarify whether or not you’ll be receiving a copy of the vector file at the close of the project.