Artists and clients engage in a two-way street when designing potential logos for brands, companies, and other organizations. As designers, there is a need to understand our customers and to…
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Link building is the cornerstone of any successful internet marketing campaign. However, if you’re not doing it right, it could cause your whole campaign to tank, not to mention your…
If you haven’t already heard of it, Yext is the latest company to enter the local business listings management arena. Unfortunately, this has not meant good news for many small…
What is SEM? Search engine marketing (SEM) is the process of advertising to help your brand and content appear higher in search engine results. SEM uses a pay-per-click model to…
We love WordPress. We use it on our own website. Here are a few of the reasons I decided WordPress was right choice to power our website: THE PROS Easy…
What is the Penguin Update? So maybe you have no idea who this Penguin guy is or what he has to do with your Google search engine rankings. That’s OK….
What is a Content Management System? If your website was built in the last 5 years, chances are it was built on a Content Management System such as WordPress, Joomla…
How to painlessly move WordPress from a Subfolder to Root Folder or From One URL to Another WordPress is probably, hands-down, the easiest Content Management System available today for building…
Even though major social media platforms, Facebook and Twitter, were once only used by businesses for internet marketing, the lines between their roles as business tools continue to blur and…
Understanding Image “Bleeds” and “Safe Print” Zones When preparing your files for print, it’s crucial to understand the concepts of “bleeds” and “safe print zones.” These guidelines help ensure that…