Our social media calendar includes 365 days of social media post ideas that any brand can use!
Did you know that over 75% of Americans use a form of social media? Social media is a great way to share your life with your friends and family. It’s also a great marketing tool for businesses! In fact, it might be one of the best. More and more businesses are turning to social media as a means to drive traffic to their websites, develop a community around their brand, and convert followers into customers. Large companies hire ‘Social Media Marketers’ to carry out their social media marketing strategies and manage their online accounts. Marketing experts understand the power of platforms such as Facebook and Instagram and many will develop a custom social media calendar to execute this marketing strategy for their brand.
Welcome to 2020! Social media platforms such as Pinterest, Instagram, and Facebook have developed specific business toolsthat will allow their users to optimize the platforms for business purposes. Social media advertising, shopping features, and detailed customer insights allow businesses to reach more of their target customers. While some companies may have a large budget that can be spent on hiring a Social Media Marketer or high dollar advertisements, startups and small businesses can still utilize social media to grow their business for virtually free. Use our tips below along with our 2020 Social Media Calendar which includes 365 days of social media post ideas to help develop a winning strategy for your brand!
Here are some tips to help any small business or startup implement a social media strategy for free!
1. Consider Your Target Customer
Once you’ve considered your target customer, decide which platforms make the most sense for your brand. Research the best platforms to use for your niche. For example, if you’re a recipe blog, Pinterest may be a great platform for you to post photos of your recipes and include a link to your blog. If you’re targeting a younger generation, Instagram and Tik Tok might be great, while Facebook might not be.
2. Check out the Competition
See what other brands that are similar to yours are doing on social media. Don’t aim to copy them, but take note of the kinds of content they are posting and whether it’s reaching the targeted customer or not.
3. Develop a Plan
Consistency is key! Consistently engage with your customers and potential customers.
4. Post Great Content
Your content should be relevant to your business, meaningful to your customers, and true to your brand. Avoid “selling” too much on social media. This is an opportunity to connect and build a relationship with your potential customers. If they like you, they’ll probably eventually buy from you.
5. Use your Insights
Most social media platforms come with insights or analytics that are available to their business users. Use these insights to see what’s working, what’s not working, who you’re reaching, and how you can tailor your content to reach more people in your target audience.
Developing and plan and consistently posting great content is not as easy as it sounds. Many Social Media Marketers will develop a custom social media calendar that allows them schedule posts in advance. If you’re working for a startup or a small business, chances are you are not only in charge of social media marketing. So, we’ve developed a full year of social media post ideas that any brand can use! This calendar can serve as inspiration for your brand.
90 Degree Design is a Full Service Digital Marketing Agency. We are also Award Winning Website and Logo Designers! Our stunning design helps great brands come to life. If you need more help with Social Media Marketing or other forms of Digital Marketing, please click here to Request a Quote!
In 2020 Facebook has billions of active users. So, it’s no wonder that it’s the most popular social media platform in the world. Did you know that there is a direct correlation between SEO and a business’ social media?
Here’s how it works: If a Facebook page has great content it is seen and shared by users who like the page. Those shares cause the content to become more visible to other Facebook users. The more visible the content is, the higher likelihood that websites and other users will either click on a link to the creator’s website or add a backlink to their content on their own website. More backlinks and website clicks results in better SEO!
Therefore, your Facebook page is a powerful way to influence your search engine results rankings. Check out our top 5 features to consider using in 2020!
Facebook Business
Facebook is a digital marketing tool that should be in every brand’s toolkit. Not only is Facebook a great way to impact your website’s SEO, but, it’s also a way to build an online community, engage with your customers and potential customers, watch industry trends, and build your brand.
Here are our Top 5 Facebook Business tools that your brand should consider using!
Facebook Business Page
A Facebook Business Page is an online profile for your business. Setting up your page is simple. Just create a business page for your company using your individual Facebook account, and follow the simple set up instructions. You will have an opportunity to add a description of your business and a link to your website. You’ll also be asked to include contact information, location information, and services. One of the best features on your Facebook page is your call to action (example: “Contact Us”, “Learn More”). Your page will also have its own messenger, post feed, videos, photos, etc. Your customers can like your page, rate you, and leave recommendations.
Having great recommendations, ratings, and a strong presence is important to having a successful Facebook Business Page. We recommend at least posting once a week. Always post content that is unique, meaningful to your customers, and fun! This is not your website, so, you don’t have to “sell” so much. Your Facebook page gives you a great opportunity to build a fun community around your business and show off what makes your brand special.
Facebook Page Insights
Now that you’ve set up your Facebook business page, you’ll want to spend time understanding your Page Insights. See how your posts are performing, trends in your page views, post engagements, high volume times, and more! The People section of your Page Insights allows you to view location information, gender, and age of your followers. This is great information for your business and will help you tailor your content to your audience.
Facebook Business Manager
If your business has multiple Facebook Pages, multiple users managing your page(s), or multiple ad accounts, Facebook Business Manager is a great tool to use. It allows its users to manage multiple user roles, pages, and ad accounts. This allows users to stay organized and in control.
Facebook Ads Manager
Facebook Ads Manager is a one-stop-shop for all of your Facebook Ad Campaigns. Manage and edit content, goals, budgets, audience, time length, and more. Users can track ad performance and insights. You can create ads that can appear on Instagram as well. Yay for efficiency!
Facebook Commerce Manager
One of the more advanced features is called Facebook Commerce Manager. With this tool, you can sell products on Facebook, manage sales, inventory, insights, financial reports, revenues, tips to increase sales, etc. If you’re an online retailer, this may be a great tool for you to familiarize yourself with.
90 Degree Design can help you create a Facebook Page for your business and teach you how to use these tools and more! To discuss your social media strategy with one of our social media experts, click here!
Here are 5 New Digital Marketing Trends to Consider in 2023. Throughout the next 10 weeks, we will be sharing key information about these digital marketing trends and how to utilize these trends and reach more customers.
‘SERP’ Search Engine Results Page
We all know that Search Engine Optimization (SEO) is one of the most vital digital marketing strategies for businesses. Because of this, marketers must stay abreast of the latest digital marketing trends happening on Search Engines. With billions of Google searches happening each day, Google owns the vast majority of the search engine market. Having a great SEO strategy can help target the right people to click through to your website. But, what about the users who don’t click through? Because Google is constantly working to provide more relevant information in a more convenient manner, close to 50% of Google searches don’t click through.
How is your business planning to reach your customers that don’t click off the results page? Here at 90 Degree Design, we understand how to optimize Google’s technology to help you connect to your customers!
Here at 90 Degree Design, we call your Logo “The Little Black Dress” of your business. And, your website is your whole closet! Some things never go out of style. Websites are not one of those things. Basic fonts, symmetrical lines and borders, flat graphics, and stock photos are all a thing of the past. In 2020, website designs should include: bold colors, unique typography, fluid shapes, asymmetry, and lots of movement (videos, graphics, hover effects, etc.)!
Is your ‘wardrobe’… I mean website ready for 2023? The ladies of 90 Degree Design are ready to give your website a makeover. Learn more about our website design services!
New Social Media Strategies in 2023!
Remember when Myspace was a ‘thing’, and then suddenly it wasn’t? Many thought that Facebook would follow suit. That was over a decade ago and Facebook is still the most popular social media platform around. Facebook owns several other platforms including WhatsApp and Instagram. With all that power comes great responsibility. Facebook is following in its older cousin, Google’s footsteps to work towards providing relevant information to its users. Because of that, Instagram and Facebook have changed their algorithms, again! They are also rolling out some great new tools to help brands connect with their target users. If your business is trying to target potential customers by using the same social media strategy you used a year or two ago, you could be missing the boat!
Do you understand how to use today’s latest social media tools and algorithms to grow your business? Consult with our experts at 90 Degree Design to leverage new social media tools and reach more customers!
Original & Information Driven Content
Gone are the days when a business could just post a photo of their logo and a blurb about their business and expect to see results. Consumers are engaging with brands in new ways. They are tired of being “sold” and instead are looking to follow brands that provide knowledge and value in addition to products/services. Your brand might have the best product or service in your niche. However, if you don’t tell your brand’s story in a concise, informative, and relevant way, your business might not take off.
Is your content unique, original, readable, and informative? Are you trying to pitch your customers or are you trying to build meaningful connections with them? Let us help you engage with your customers in a new way!
Advertising in the “Hey Alexa” Days
How many times do you ask Siri or Alexa a question? Over 50% of Google searches are done on a mobile device and visual searches and voice searches are on the rise. Artificial Intelligence isn’t just something you see on TV screens anymore. It’s a part of our everyday lives. As a result, smart digital marketers must understand how this technology works. Adjustments in verbiage, and focusing on making your imagery stand out will enable your business to be more effective in advertising to customers in the “Hey Alexa” days.
Do you understand how to connect to customers via voice or visual search? Allow the digital marketing experts at 90 Degree Design to do the thinking for you!
