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How To Create Infographics and The 5 W’s

By Content Marketing, Design

What are Infographics?

An infographic is a visual representation of information. An infographic uses graphic design, charts, and other visual elements in order to provide concise information on a specific topic in an easy-to-read manner. Keep reading to learn more about infographics and how to create infographics for your brand!

Why use Infographics?

Infographics are used in a variety of different industries. Non profit organizations, technology, education, real estate, etc. Almost every kind of business can use infographics to communicate information to their staff, customers, and business partners. Here’s why your brand should consider using infographics in your digital marketing strategy:

  • The majority of people consider themselves “visual learners”

  • Less than 30% of the text on web pages is read

  • Humans process images much faster than they do text

  • If constructed properly, infographics have the ability to grab attention, engage an audience, portray credibility and thought leadership, educate, and inform

  • Infographics can enhance your SEO, grow your brand awareness, build trust with customers and prospects, and help your business make more sales

Who Creates Infographics?

On-brand design and conveying a clear and meaningful message to your audience is key to having a successful infographic strategy. The content creation experts at 90 Degree Design are here to help! For the DIY content creators out there, Canva is a simple to use tool to create great infographics!

How to Create Infographics:

  1. Understand Your Audience

    • Define who you’re targeting with your infographic. What do you know about them? Consider their interests. What kind of information is important to them?

  2. Select Your Topic

    • Now that you know who you’re targeting, select a topic that your audience will care about. Make sure that your topic is relevant, provides accurate information, and limit yourself to one topic per infographic.

  3. Simplify Your Content

    • Keep text concise and to the point. The idea is to portray your information in an organized and simple manner.

  4. Make it Stand Out

    • Use bold and complimentary colors (incorporate your brand colors), include fun visual elements, and catchy headlines.

  5. Make it Easy to Read

    • Information should flow. Use headlines to organize key points. Use 3 fonts maximum, include plenty of white space, and minimal clutter.

  6. Don’t forget to add your logo!

Where Should I Post My Infographic?

Social Media is the number one place where we recommend using your infographic. Instagram is a visual social media platform. So, that’s an excellent place to start. Many Instagram and Facebook users will not want to spend time reading a lengthy caption, and if your image doesn’t immediately grab their attention, they will keep scrolling. Infographics are great ways to grab user’s attention, get them to read your content, engage with your brand, and earn their following by providing relative and informative information.

In our Instagram Algorithm Article, we discussed how Saves and Shares are more important than ever. Informative and educational content is much more likely to be saved or shared. It doesn’t end with social media. Infographics also make great website content, email marketing, print marketing, training materials, and more!

When Should I Post My Infographic on Social Media?

Now! Ok, maybe not “right-now”… When posting your infographic on your brand’s social media, look at your insights to see when your accounts receive the highest levels of engagement. Try to post during peak times in order to get the best results.

Content Marketing is one of the many ways we help our client’s brands come to life! Interested in partnering with 90 Degree Design? Click here to to receive a quote!

February 8, 2024
5-new-digital-marketing-trends-in-2023

New Digital Marketing Trends to Consider in 2023

By Design Blog, Digital Marketing, Local SEO, Social Media, Web Design
5-new-digital-marketing-trends-in-2023

Here are 5 New Digital Marketing Trends to Consider in 2023. Throughout the next 10 weeks, we will be sharing key information about these digital marketing trends and how to utilize these trends and reach more customers.

‘SERP’ Search Engine Results Page 

We all know that Search Engine Optimization (SEO) is one of the most vital digital marketing strategies for businesses. Because of this, marketers must stay abreast of the latest digital marketing trends happening on Search Engines. With billions of Google searches happening each day, Google owns the vast majority of the search engine market. Having a great SEO strategy can help target the right people to click through to your website. But, what about the users who don’t click through? Because Google is constantly working to provide more relevant information in a more convenient manner, close to 50% of Google searches don’t click through. 

How is your business planning to reach your customers that don’t click off the results page? Here at 90 Degree Design, we understand how to optimize Google’s technology to help you connect to your customers!

2023 Website Trends

Here at 90 Degree Design, we call your Logo “The Little Black Dress” of your business. And, your website is your whole closet! Some things never go out of style. Websites are not one of those things. Basic fonts, symmetrical lines and borders, flat graphics, and stock photos are all a thing of the past. In 2020, website designs should include: bold colors, unique typography, fluid shapes, asymmetry, and lots of movement (videos, graphics, hover effects, etc.)!

Is your ‘wardrobe’… I mean website ready for 2023? The ladies of 90 Degree Design are ready to give your website a makeover. Learn more about our website design services!

New Social Media Strategies in 2023!

Remember when Myspace was a ‘thing’, and then suddenly it wasn’t? Many thought that Facebook would follow suit. That was over a decade ago and Facebook is still the most popular social media platform around. Facebook owns several other platforms including WhatsApp and Instagram. With all that power comes great responsibility. Facebook is following in its older cousin, Google’s footsteps to work towards providing relevant information to its users. Because of that, Instagram and Facebook have changed their algorithms, again! They are also rolling out some great new tools to help brands connect with their target users. If your business is trying to target potential customers by using the same social media strategy you used a year or two ago, you could be missing the boat!

Do you understand how to use today’s latest social media tools and algorithms to grow your business? Consult with our experts at 90 Degree Design to leverage new social media tools and reach more customers!

Original & Information Driven Content

Gone are the days when a business could just post a photo of their logo and a blurb about their business and expect to see results. Consumers are engaging with brands in new ways. They are tired of being “sold” and instead are looking to follow brands that provide knowledge and value in addition to products/services. Your brand might have the best product or service in your niche. However, if you don’t tell your brand’s story in a concise, informative, and relevant way, your business might not take off. 

Is your content unique, original, readable, and informative? Are you trying to pitch your customers or are you trying to build meaningful connections with them? Let us help you engage with your customers in a new way!

Advertising in the “Hey Alexa” Days

How many times do you ask Siri or Alexa a question? Over 50% of Google searches are done on a mobile device and visual searches and voice searches are on the rise. Artificial Intelligence isn’t just something you see on TV screens anymore. It’s a part of our everyday lives. As a result, smart digital marketers must understand how this technology works. Adjustments in verbiage, and focusing on making your imagery stand out will enable your business to be more effective in advertising to customers in the “Hey Alexa” days.

Do you understand how to connect to customers via voice or visual search? Allow the digital marketing experts at 90 Degree Design to do the thinking for you!

Is Your Digital Marketing Strategy Ready for 2023? Learn more about our Digital Marketing Services or Request a Proposal!

November 10, 2024
90 Degree Takes Home 5 Web Awards

90 Degree Takes Home 5 Web Marketing Awards

By Company News, Design Blog, Digital Marketing, Web Design

We like to think that we are pretty good at what we do around here, but it is always great when your work can be recognized. Not just for us, but for the clients that we work for. We work hard on creating the best designs, best campaigns, and best content to represent their brands in the very best way possible.

Today, our agency is thrilled to announce that we have been honored with 5 web awards for 2019 from the Web Marketing Association. The annual IAC Awards highlights the best online advertising spanning across 96 industries and 9 online formats including, online ad, video, mobile, newsletter, email and social media.

90 Degree took home website design awards in 5 different categories. We won Best Design Website, Best Marketing Website, Best Biotechnology Website, Best Sports Website, and Best Insurance Website. We couldn’t be more thrilled to share this accomplishment!

Best Design Website, Best Marketing Website

Our own agency website won for Best Design Website and Best Marketing Website. This win feels particularly good, as we have gone through many design iterations over the years and were particularly pleased with how our most recent design turned out. As designers, we can be our own toughest critics and sometimes find ourselves constantly fine tuning to get just the right product.

90 Degree Wins Best Design and Best Marketing Website - Raleigh, NC

Best Biotechnology Website

Elo Life Systems won for Best Biotechnology Website. This client came to us looking for a rebrand. We gave them a fresh new look, creating their new logo design, in addition to their website. For the website, Elo really wanted to portray the work they are doing for health and wellness through food. We took a modern, airy approach, combining color, video and photography to tell their story.

Best Biotechnology Website Award - Design By 90 Degree - Raleigh, NC

Best Sports Website

The 2017 North America Resort of The Year deserves nothing less than a visually stunning website to showcase their 4 beautiful courses and resort property. For this website design, we used aerial photography, along with other professional shots to make sure that the courses were showcased. The site is also designed to be user-friendly, appeal to visitors and convert traffic to new bookings. Take a look for yourself and find out why Barefoot Resort & Golf won Best Sports Website for 2019.

Barefoot Resort and Golf - Best Sports Website Award - Design By 90 Degree Design in Raleigh, NC

Best Insurance Website

Brentwood Services came to us looking for a website that was both functional and well-designed. They wanted something out of the box that was anything but boring. We think that we delivered with this refreshing design where form meets function. The website does an excellent job of telling a story, selling a service, and provides ease of use for current customers. No wonder it won for Best Insurance Website!

Brentwood Services - Best Insurance Site Award - Design By 90 Degree in Raleigh, NC

Many thanks to all of our wonderful clients who continue to make doing good work possible. We love working with businesses from all different industries on their branding, design and marketing needs.

Is your website in need of a new look? Contact us today to get started!

August 7, 2024
2 common design myths that need to be debunked - 90 degree design

Common Myths of Website Design

By Design, Design Blog

It’s true. Design in general can be somewhat subjective. Everyone has their own personal preferences for what does and does not look good to them. However, when it comes to website design, there are some common things that we as designers often hear that are quite frankly myths and they need to be debunked.

Two Big Website Design Myths We Need To Debunk

Design Myth #1: You Shouldn’t Have Any White Space

Why is everyone always coming down on white space? Scientifically speaking, white does not carry its own specific wavelength of color, but it does have the job of reflecting all other wavelengths of light to create the color that you see; so let’s give white some credit shall we?

It’s true. You can have too much white space, but how much white space there is should ultimately come down to what will work best for the design layout and color palette of the website. Depending on the end goal, white can offer a cleaner, brighter feel to the design.

Check out the example below from our design portfolio. There is plenty of white space, but it there to help balance the bright color palette of the brand’s logo.

Mosaic Comprehensive Care By 90 Degree Design - White Space Example

Design Myth #2: People Won’t Know To Scroll

This one is simply not true. Yes, your content and aesthetics above the fold are important, but today people are actually more trained to scroll. Think about your experience on any smart phone. When you look at a website, what do you do? When you open up a new email message, what do you do? Ok. Now, raise your hand if you said scroll!

Scrolling websites can offer a more seamless user experience when going from desktop to mobile. Another thing to keep in mind when thinking about scrolling is that everyone is looking at things on a different browser size, so “above the fold” will actually vary from user to user. Websites should also be optimized for mobile (don’t even get us started there). If you check in on your Google Analytics, you will likely see that at least 50% or higher (likely higher) of your website viewers are looking at your site on a mobile device. Moral of the story here? Let them scroll!

There are lots of ways to use good website design to encourage scrolling or make it more obvious that a viewer should scroll down for more if you are concerned about it being an issue. In the example below from our WordPress website design portfolio, an arrow has been incorporated into the design to signal to the user that there is more see below.

scrolling websites - website design myths - 90 Degree Design

 

A good design agency will listen to your desires for a new website design and offer suggestions that will both incorporate your wish list and also take into account usability and user experience. The final product should be a design that both represents your brand and functions well too!

Need help with website design? We would love to hear about your project! Contact us today!

November 15, 2023
Light bulbs, with white tablet that says the"Quality Content" emphasizing the importance of Quality Content i web design.

Why Quality Content is Vital for Website Success

By Design Blog, Web Design

Website Success: The Importance of High-Quality Content

If you want your website to convey the right message and stand out from the crowd, high-quality content is essential. Content determines the success of your website, as photographs, text copy, and videos capture customers or turn them away. Let’s explore what it means to have quality content on your website.

woman working on laptop, looking concerned, trying to figure out how to gain website success.

Professional Website Copywriting

Effective website copywriting involves writing text to advertise or promote a product or service. It aims to raise brand awareness and entice individuals or groups to take specific actions. Investing in professional website copywriting ensures your message is clear and easy to understand, helping to increase conversions.

image of peaceful mountain and lake this illustrates how peaceful website success can be.

Custom Photographs

Many websites rely on stock photography, but custom photos offer a significant advantage. While stock photos are easier and more cost-effective, they are less appealing to visitors. Custom photographs enhance your website’s credibility, allow you to connect with visitors on a personal level, and provide unique images that can’t be found elsewhere.

Image of a professional camera, the type one might use to video high quality content for website success.

Engaging Videos

Videos communicate important messages more engagingly than text alone. Research shows that visitors prefer to watch videos to learn about products, services, or ideas. Although videos can be time-consuming and costly, they strengthen website engagement and evoke powerful emotions.

content strategy - content marketing - 90 Degree Design

Effective Content Marketing

Content marketing creates and shares valuable, relevant content to attract a specific audience. This strategy encourages site visitors to request a free estimate, purchase a product, schedule an appointment, or take other actions that drive business success. Blog posts, infographics, case studies, press releases, white papers, and e-books all work as effective content marketing tools.

Why Quality Content Matters

Quality content adds value for website visitors, gets shared frequently, enhances usability, boosts sales, and sets you apart from competitors. If you want standout content for your website, request a proposal from 90 Degree Design today.

November 22, 2024