Skip to main content
Category

Digital Marketing

Social Media Calendar

By Social Media

Our social media calendar includes 365 days of social media post ideas that any brand can use!

Did you know that over 75% of Americans use a form of social media? Social media is a great way to share your life with your friends and family. It’s also a great marketing tool for businesses! In fact, it might be one of the best. More and more businesses are turning to social media as a means to drive traffic to their websites, develop a community around their brand, and convert followers into customers. Large companies hire ‘Social Media Marketers’ to carry out their social media marketing strategies and manage their online accounts. Marketing experts understand the power of platforms such as Facebook and Instagram and many will develop a custom social media calendar to execute this marketing strategy for their brand.

Welcome to 2020! Social media platforms such as Pinterest, Instagram, and Facebook have developed specific business tools that will allow their users to optimize the platforms for business purposes. Social media advertising, shopping features, and detailed customer insights allow businesses to reach more of their target customers. While some companies may have a large budget that can be spent on hiring a Social Media Marketer or high dollar advertisements, startups and small businesses can still utilize social media to grow their business for virtually free. Use our tips below along with our 2020 Social Media Calendar which includes 365 days of social media post ideas to help develop a winning strategy for your brand!

Here are some tips to help any small business or startup implement a social media strategy for free!

1. Consider Your Target Customer

Once you’ve considered your target customer, decide which platforms make the most sense for your brand. Research the best platforms to use for your niche. For example, if you’re a recipe blog, Pinterest may be a great platform for you to post photos of your recipes and include a link to your blog. If you’re targeting a younger generation, Instagram and Tik Tok might be great, while Facebook might not be.

2. Check out the Competition

See what other brands that are similar to yours are doing on social media. Don’t aim to copy them, but take note of the kinds of content they are posting and whether it’s reaching the targeted customer or not.

3. Develop a Plan

Consistency is key! Consistently engage with your customers and potential customers.

4. Post Great Content

Your content should be relevant to your business, meaningful to your customers, and true to your brand. Avoid “selling” too much on social media. This is an opportunity to connect and build a relationship with your potential customers. If they like you, they’ll probably eventually buy from you.

5. Use your Insights

Most social media platforms come with insights or analytics that are available to their business users. Use these insights to see what’s working, what’s not working, who you’re reaching, and how you can tailor your content to reach more people in your target audience.

Developing and plan and consistently posting great content is not as easy as it sounds. Many Social Media Marketers will develop a custom social media calendar that allows them schedule posts in advance. If you’re working for a startup or a small business, chances are you are not only in charge of social media marketing. So, we’ve developed a full year of social media post ideas that any brand can use! This calendar can serve as inspiration for your brand.

Click Here to Download The 2020 Social Media Calendar

90 Degree Design is a Full Service Digital Marketing Agency. We are also Award Winning Website and Logo Designers! Our stunning design helps great brands come to life. If you need more help with Social Media Marketing or other forms of Digital Marketing, please click here to Request a Quote!

September 6, 2024

Top 5 Facebook Business Features

By Digital Marketing, Social Media

In 2020 Facebook has billions of active users. So, it’s no wonder that it’s the most popular social media platform in the world. Did you know that there is a direct correlation between SEO and a business’ social media?

Here’s how it works: If a Facebook page has great content it is seen and shared by users who like the page. Those shares cause the content to become more visible to other Facebook users. The more visible the content is, the higher likelihood that websites and other users will either click on a link to the creator’s website or add a backlink to their content on their own website. More backlinks and website clicks results in better SEO!

Therefore, your Facebook page is a powerful way to influence your search engine results rankings. Check out our top 5 features to consider using in 2020!

Facebook Business

Facebook is a digital marketing tool that should be in every brand’s toolkit. Not only is Facebook a great way to impact your website’s SEO, but, it’s also a way to build an online community, engage with your customers and potential customers, watch industry trends, and build your brand.

Here are our Top 5 Facebook Business tools that your brand should consider using!

Facebook Business Page

A Facebook Business Page is an online profile for your business. Setting up your page is simple. Just create a business page for your company using your individual Facebook account, and follow the simple set up instructions. You will have an opportunity to add a description of your business and a link to your website. You’ll also be asked to include contact information, location information, and services. One of the best features on your Facebook page is your call to action (example: “Contact Us”, “Learn More”). Your page will also have its own messenger, post feed, videos, photos, etc. Your customers can like your page, rate you, and leave recommendations.

Having great recommendations, ratings, and a strong presence is important to having a successful Facebook Business Page. We recommend at least posting once a week. Always post content that is unique, meaningful to your customers, and fun! This is not your website, so, you don’t have to “sell” so much. Your Facebook page gives you a great opportunity to build a fun community around your business and show off what makes your brand special.

Facebook Page Insights

Now that you’ve set up your Facebook business page, you’ll want to spend time understanding your Page Insights. See how your posts are performing, trends in your page views, post engagements, high volume times, and more! The People section of your Page Insights allows you to view location information, gender, and age of your followers. This is great information for your business and will help you tailor your content to your audience.

Facebook Business Manager

If your business has multiple Facebook Pages, multiple users managing your page(s), or multiple ad accounts, Facebook Business Manager is a great tool to use. It allows its users to manage multiple user roles, pages, and ad accounts. This allows users to stay organized and in control.

Facebook Ads Manager

Facebook Ads Manager is a one-stop-shop for all of your Facebook Ad Campaigns. Manage and edit content, goals, budgets, audience, time length, and more. Users can track ad performance and insights. You can create ads that can appear on Instagram as well. Yay for efficiency!

Facebook Commerce Manager

One of the more advanced features is called Facebook Commerce Manager. With this tool, you can sell products on Facebook, manage sales, inventory, insights, financial reports, revenues, tips to increase sales, etc. If you’re an online retailer, this may be a great tool for you to familiarize yourself with.

90 Degree Design can help you create a Facebook Page for your business and teach you how to use these tools and more! To discuss your social media strategy with one of our social media experts, click here!

September 6, 2024

How To Create Infographics and The 5 W’s

By Content Marketing, Design

What are Infographics?

An infographic is a visual representation of information. An infographic uses graphic design, charts, and other visual elements in order to provide concise information on a specific topic in an easy-to-read manner. Keep reading to learn more about infographics and how to create infographics for your brand!

Why use Infographics?

Infographics are used in a variety of different industries. Non profit organizations, technology, education, real estate, etc. Almost every kind of business can use infographics to communicate information to their staff, customers, and business partners. Here’s why your brand should consider using infographics in your digital marketing strategy:

  • The majority of people consider themselves “visual learners”

  • Less than 30% of the text on web pages is read

  • Humans process images much faster than they do text

  • If constructed properly, infographics have the ability to grab attention, engage an audience, portray credibility and thought leadership, educate, and inform

  • Infographics can enhance your SEO, grow your brand awareness, build trust with customers and prospects, and help your business make more sales

Who Creates Infographics?

On-brand design and conveying a clear and meaningful message to your audience is key to having a successful infographic strategy. The content creation experts at 90 Degree Design are here to help! For the DIY content creators out there, Canva is a simple to use tool to create great infographics!

How to Create Infographics:

  1. Understand Your Audience

    • Define who you’re targeting with your infographic. What do you know about them? Consider their interests. What kind of information is important to them?

  2. Select Your Topic

    • Now that you know who you’re targeting, select a topic that your audience will care about. Make sure that your topic is relevant, provides accurate information, and limit yourself to one topic per infographic.

  3. Simplify Your Content

    • Keep text concise and to the point. The idea is to portray your information in an organized and simple manner.

  4. Make it Stand Out

    • Use bold and complimentary colors (incorporate your brand colors), include fun visual elements, and catchy headlines.

  5. Make it Easy to Read

    • Information should flow. Use headlines to organize key points. Use 3 fonts maximum, include plenty of white space, and minimal clutter.

  6. Don’t forget to add your logo!

Where Should I Post My Infographic?

Social Media is the number one place where we recommend using your infographic. Instagram is a visual social media platform. So, that’s an excellent place to start. Many Instagram and Facebook users will not want to spend time reading a lengthy caption, and if your image doesn’t immediately grab their attention, they will keep scrolling. Infographics are great ways to grab user’s attention, get them to read your content, engage with your brand, and earn their following by providing relative and informative information.

In our Instagram Algorithm Article, we discussed how Saves and Shares are more important than ever. Informative and educational content is much more likely to be saved or shared. It doesn’t end with social media. Infographics also make great website content, email marketing, print marketing, training materials, and more!

When Should I Post My Infographic on Social Media?

Now! Ok, maybe not “right-now”… When posting your infographic on your brand’s social media, look at your insights to see when your accounts receive the highest levels of engagement. Try to post during peak times in order to get the best results.

Content Marketing is one of the many ways we help our client’s brands come to life! Interested in partnering with 90 Degree Design? Click here to to receive a quote!

February 8, 2024

Advertising in the “Hey Alexa” Days: Visual and Voice Search Marketing

By Digital Marketing, Search Engines, SEO

Artificial Intelligence is rapidly growing and so is consumer’s adoption of it. More people are beginning to use voice and visual tools instead of text-based tools to complete their daily tasks. In 2020, talk-to-text, audio messages, and video are common ways to communicate. Virtual voice assistants like Alexa and Siri are used daily by many Americans. With new technology, comes new opportunities for marketers! In this article, we will share key information regarding Visual and Voice Search and provide tips on advertising in the “Hey Alexa” Days!

About Voice Search:

Voice Search is becoming increasingly popular. Experts believe that in 2020, 50% of all mobile searches will be done as voice searches. Voice search means prompting an online search using voice without typing text into a search engine. Users receive audible results and can often make a purchase or receive location information. Some of the most popular voice assistants include: Apple’s Siri or Amazon’s Alexa.

Tips for Voice Search Marketing:

  • Brands should keep in mind that most people speak differently than they write. While someone may type in a more formal language, most people speak in a conversational manner. This makes SEO tricky. Example: Someone may type “Top Pet Spa in Raleigh”. However, if they are using voice search, they might say, “Hey Alexa, what’s the best pet spa in Raleigh?”. Copywriters and Marketers should “write how they speak” when writing online content in order to optimize search results.
  • Alexa is a busy girl and her goal is to get the most accurate answer is the shortest amount of time. Marketers must ensure that their website loads quickly or they will be passed over as Alexa searches for a quicker answer.
  • Having a voice search strategy is crucial for local businesses. Over 20% of voice search users are attempting to find location based information. Use this to your advantage if you’re targeting customers in a specific area.

About Visual Search:

Visual Search is the next big thing in the sensory search world. Here’s how it works: A user uses an image to prompt a search query using their chosen application (ex. Google Lens). The user uploads an image and the application generates information as a result. 

Example: The user spots a coffee mug with a pug on it. They want to buy this mug or a similar one. They take a picture of the mug, upload it, and Google generates results such as: where they can buy the mug online, similar pug mugs, or other pug products.

Tips for Visual Search Marketing:

  • Make your images clean! Visual search applications are going to scan the internet for the most relevant content. You want to make sure that your product is clearly represented with minimal distractions. You might consider removing backgrounds or other clutter in your images that could confuse a search engine.
  • Make sure you have images of your entire inventory online!
  • Make sure you are using keywords, tags, and descriptions on all of your images to clearly define your content and target the right customers.

For more information on SEO, please click here! We’d love to help you optimize your website in 2020! To request a proposal, click here!

September 6, 2024

Zero Click Search Results

By Local SEO, Search Engines, SEO

What are Zero Click Search Results?

Zero Click Search Results happen when users search for information using a Google Search, and then satisfy that search without having to click through to a website. In other words, the user’s query is answered directly on the Search Engine Results Page (SERP). 

Let’s Look at an Example:

Google the phrase: “How much do pugs weigh”. If you do, you will find that before any website listings appear, Google provides a featured image of a pug and a snippet of information about the breed. Underneath the snippet, Google lists a few related questions such as: ‘How much should pugs eat?’ and ‘What is the average size of a pug?’. This snippet features a link to the website where the information is sourced. But, if I was just looking for general information on a pug’s size, the answers on the Google Search Results Page would likely satisfy me. As a result, my search would end here on the ‘SERP’ without any additional clicks to a website. 

This is why SERP marketing is crucial for your business. Close to 50% of Google searches don’t result in a click through to a website. 

What Are The SERP Features?

Google uses knowledge panels and graphs with associated websites, related questions, and featured snippets to convey information directly on the search engine results page. Google’s goal is to make information easier to access and require less clicks for the user… Convenient! Google also uses something called a Map Pack to group together the most relevant listings at the top of the search results page.

Let’s Look at a Map Pack Example:

Google the phrase, “Dog Spa in Raleigh”. If you do, you’ll see a group of listings underneath a map. This is the Map Pack and shows all the places related to the search terms near Raleigh, NC.

Map Packs are great for businesses who are targeting geographically specific customers!

How Do I Get Featured on the SERP?

Standing out on the Google Search Results page will require a great SEO strategy. Google determines what businesses get in the Map Pack, featured snippets, or knowledge panels, by analyzing metrics like: Google Star Ratings, reviews, website speed and navigation, and relevance of your website content. 

Have 90 Degree Design build a strong SEO plan and a stunning website for your business! To get started, give us a call, or request a proposal.

November 22, 2024
5-new-digital-marketing-trends-in-2023

New Digital Marketing Trends to Consider in 2023

By Design Blog, Digital Marketing, Local SEO, Social Media, Web Design
5-new-digital-marketing-trends-in-2023

Here are 5 New Digital Marketing Trends to Consider in 2023. Throughout the next 10 weeks, we will be sharing key information about these digital marketing trends and how to utilize these trends and reach more customers.

‘SERP’ Search Engine Results Page 

We all know that Search Engine Optimization (SEO) is one of the most vital digital marketing strategies for businesses. Because of this, marketers must stay abreast of the latest digital marketing trends happening on Search Engines. With billions of Google searches happening each day, Google owns the vast majority of the search engine market. Having a great SEO strategy can help target the right people to click through to your website. But, what about the users who don’t click through? Because Google is constantly working to provide more relevant information in a more convenient manner, close to 50% of Google searches don’t click through. 

How is your business planning to reach your customers that don’t click off the results page? Here at 90 Degree Design, we understand how to optimize Google’s technology to help you connect to your customers!

2023 Website Trends

Here at 90 Degree Design, we call your Logo “The Little Black Dress” of your business. And, your website is your whole closet! Some things never go out of style. Websites are not one of those things. Basic fonts, symmetrical lines and borders, flat graphics, and stock photos are all a thing of the past. In 2020, website designs should include: bold colors, unique typography, fluid shapes, asymmetry, and lots of movement (videos, graphics, hover effects, etc.)!

Is your ‘wardrobe’… I mean website ready for 2023? The ladies of 90 Degree Design are ready to give your website a makeover. Learn more about our website design services!

New Social Media Strategies in 2023!

Remember when Myspace was a ‘thing’, and then suddenly it wasn’t? Many thought that Facebook would follow suit. That was over a decade ago and Facebook is still the most popular social media platform around. Facebook owns several other platforms including WhatsApp and Instagram. With all that power comes great responsibility. Facebook is following in its older cousin, Google’s footsteps to work towards providing relevant information to its users. Because of that, Instagram and Facebook have changed their algorithms, again! They are also rolling out some great new tools to help brands connect with their target users. If your business is trying to target potential customers by using the same social media strategy you used a year or two ago, you could be missing the boat!

Do you understand how to use today’s latest social media tools and algorithms to grow your business? Consult with our experts at 90 Degree Design to leverage new social media tools and reach more customers!

Original & Information Driven Content

Gone are the days when a business could just post a photo of their logo and a blurb about their business and expect to see results. Consumers are engaging with brands in new ways. They are tired of being “sold” and instead are looking to follow brands that provide knowledge and value in addition to products/services. Your brand might have the best product or service in your niche. However, if you don’t tell your brand’s story in a concise, informative, and relevant way, your business might not take off. 

Is your content unique, original, readable, and informative? Are you trying to pitch your customers or are you trying to build meaningful connections with them? Let us help you engage with your customers in a new way!

Advertising in the “Hey Alexa” Days

How many times do you ask Siri or Alexa a question? Over 50% of Google searches are done on a mobile device and visual searches and voice searches are on the rise. Artificial Intelligence isn’t just something you see on TV screens anymore. It’s a part of our everyday lives. As a result, smart digital marketers must understand how this technology works. Adjustments in verbiage, and focusing on making your imagery stand out will enable your business to be more effective in advertising to customers in the “Hey Alexa” days.

Do you understand how to connect to customers via voice or visual search? Allow the digital marketing experts at 90 Degree Design to do the thinking for you!

Is Your Digital Marketing Strategy Ready for 2023? Learn more about our Digital Marketing Services or Request a Proposal!

November 10, 2024
4 Reasons To Think Twice Before Choosing A Niche Digital Marketing Agency

4 Niche Digital Marketing Agency Considerations

By Digital Marketing

Is a niche marketing agency the right choice for your business?

When you are searching for a digital marketing agency, there are many things to consider. In some cases, there may even be an option to choose an agency that specializes in your company’s vertical offering. But, you might want to think twice before choosing a niche marketing agency. Sure, there are certainly some perks to working with a company that has already worked with a lot of businesses just like yours, but there can be some hangups to that as well. Here are 4 things to think about before choosing a niche digital marketing agency:

#1 Niche Digital Marketing Can Cause Strategy Homogenization

One thing that we often hear when chatting with potential clients is that they “want to go with an agency that has a proven track record of success with other companies just like theirs”.We get that. It’s easy to get sold on the idea that what works for one company in your vertical market should work for your business as well. But the flip side of that is that you would be selecting an agency that does all the same things for you and a whole bunch of your competitors as well. How would your company stand out in the crowd?

You want a marketing strategy that will work well for your specific business. What is good for the goose is not always good for the gander. While your competitors may be having success with one strategy, you need to make sure that you are staying ahead of the pack. Your digital marketing agency should be doing their homework to get to know the ins and outs of your business, which should  in return, spark some new marketing ideas along the way.

#2 Pricing Models

If a digital marketing company has decided to build their entire business on a niche model, you better believe that have figured out how much companies like yours are willing to pay for their services. You could very easily get boxed into a pricing model that does not make sense for your needs. One price fits most type packages are usually based on minimum services. You might see a hefty price tag when you try and customize your package to work for your business and not someone else’s.

#3 Less Personalized Service

If you do a google search on the term, “should I go with a niche marketing agency” you’ll get lots of results. The problem is, that most of these search results are actually geared toward benefits for the agencies. They list lots of reasons for digital agencies to move to being niche focus. There are probably many reasons it does make sense for a digital agency to move into specializing in one or two niche vertical markets. There are many efficiencies in being able to create repeatable processes. But, how does it really help clients? When the skill set becomes highly focused in one or two areas, it is hard for new clients to get the level of personalized service that they should come to expect from an agency.

#4 Repetitive Design and Content

Don’t discount the boredom factor. There are many aspects to digital marketing that are very exciting. But, there are also many things that must be done with regularity that are monotonous and boring. If you are tasked with designing the same type of website over and over again, what do you think would happen? Everything in the design process would kind of start to bleed together, which can lead to boring design. The same can become true with content writing. You run the risk of paying a lot of money for an overdone design and repetitive or perhaps even worse, duplicate content. Neither of these things will help your digital marketing strategy, if fact, they will hurt it.

So How Do You Choose The Right Digital Marketing Agency For Your Business?

The best thing to do when you are ready to shop for a new agency is to do simply that. Shop around. Make sure that you talk with at least three different agencies about your marketing objectives. If you are exploring niche agencies, include at least one or two non-niche agencies. Be clear with each company about what it is that you are hoping to accomplish. Find out how things will be customized to fit the goals of your business. Ask who will own the rights to any creative marketing collateral. Find out how objectives will be measured. Do your homework! The agency that is the right fit will become quickly clear.

At 90 Degree, we love to help businesses discover their personality, grow and find new customers. We would love to hear about your digital marketing needs! Request a proposal or give us a call today!

 

February 29, 2024